Popgram is a modern, 21st century booking and promotion agency, which has become the home of many Finnish top artists. The first contracts were sealed in 1997 during the strong boom in electronic music. Originally focused on disco tours, dance music and the club sector, the booking business quickly spread out to include pop and rock acts as well near the turn of the century.

Over the years, Popgram Finland Ltd has built up its international agent network, which today consists of strong partnerships with promoters and agencies in almost 30 countries worldwide. In ten years, Popgram's artist roster has expanded to represent some of the best pop and rock artists, and can still offer the very forefront of DJs and club artists in the country.

Popgram also manages a broad and ever-growing merchandising catalogue, which offers fans and artists better quality and faster service on the road and on the internet.